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We are a commercial interior design & build studio, specialising in retail

Lindt & Sprüngli

2+2 = forma. We help it all make sense. We help big clients think small and our small clients to think big. We can design and build your one-off store or your roll-out expansion. We have designed hundreds of spaces such as shops, restaurants, bars, cafes, salons, offices, galleries and residences ranging from casual styles to places of luxury. We can jump into a project at whatever stage. Sometimes we work from a design sketch, sometimes clients come with a completely worked-out design. The earlier we are involved, the better we can add value.

Lindt & Sprüngli, UK stores

We create inspiring spaces for commercial, retail & hospitality sectors

The Courtyard Theatre, Hereford

We have a history of successfully creating innovative, well designed and executed, retail and commercial spaces. We challenge and support our talented team to champion great work and deliver exceptional customer experience. Each design is something we create together with the client. As a result the spaces that we create are completely different to one another.

Alexis Amor, Richmond London

The Courtyard Theatre, Hereford

Alexis Amor, Richmond London


We consider each project a collaboration with our client. Even when we are asked to be responsible for every aspect of the project, which is not uncommon, we often make new discoveries and come up with fun and functional ways of thinking through conversations with our clients. These conversations greatly affect the design. They will help clarify fully who the space is for and the vision / functional needs of the client.

Our Complete Approach

Formadesign have been engaged to produce complete new concepts for clients to include the interior, exterior, identity and signage. We design identities that deliver what you want: outstanding sales and consumer satisfaction. We design exciting environments and furniture components that entice and engage customers and consumers to come in, stay longer and spend more.

Every touchpoint will be true to the concept design. We will seek to preserve the heritage without resorting to pastiche of a particular location. The concept design stage is used as a ‘conversational’ tool to be discussed with client and to better inform and convey understanding in a more detailed way of the needs of each area and to test the approach being applied in connection to that. This will lead to further precise CAD drawing work before detailed fixtures, furniture and display items are drawn up.

At this stage we start creating a comprehensive in-store experience. We go out of our way not to impose a signature look on clients, it’s about them not us. Our greatest asset is that we invest time in our clients and come up with a unique solution for them, not our own stylistic crusades. We work with the space as it is and try not to adapt it to our style but rather make the space work for us. This means every time we design a shop it’s very much related to the building or its surroundings.

Retailers can no longer rely on product and price. As technology delivers convenient retail, there must be inspirational spaces for consumers to experience the brand on a deeper level. We must out-think ever-more savvy customers. When it comes to physical shops, people need to have an enhanced experience and this stage is where we develop that detail.

WE WILL BUILD IT. Well-executed designs stand the test of time. From the early days of the Practice we were asked whether we could take our designs through to the first day of trading. And that is now what we do for more clients than not. As we like to say, “It ensures that they get what it says on the tin.” If they’ve fallen in love with the design on screen or paper it’s important that our clients are not disappointed at the end of the process.

Looking for the complete package? Don't forget to accessorise!

Our experience at survey helps to flag to our clients any unknown potential cost or time impact at their chosen location. Needless to say that not every landlord will always flag these details to you.

After 20 years of trading we are known to many of the large landlords and local authority teams around the country and our good reputation helps us all to achieve design approval.

Project Management can be provided by ourselves to work with our teams or yours! On European projects or those that are large we are very use to working alongside other client persons.

Sh*t happens! Fire damage? Wheels falling off? Building flood? Our existing clients will tell you how useful we are to resolve their later surprising and additional needs.

Transforming Shells to Stores

We care as much about high quality build, as we do design.

It’s what you don’t see that matters - A successful, tangible project is the direct result of intangible achievements; having great clients, hitting budgets, accomplishing schedules, and good relationships with Landlords, Local Authorities and Suppliers are among the most important.


What our clients say

Faun Malvern

Faun Malvern, Mood Board

Faun Malvern

Billabong, Barcelona

Billabong, Plymouth

Billabong, Plymouth

We've won some awards too

A better story. We can help you improve your story. ”A rising tide raises all boats.” We all advance when we work ‘with’ our clients and not just simply ‘for’ them.

The world isn't waiting for more of the same

- Rick Rubin

We like to do things differently and for our clients to stand out from the crowd.

It is our aim to create memorable moments for your customers. We call them ‘sticky points’ that intellectually and emotionally connect your customers to your space. We hope that we can do the same for you. Please come shopping with us and enquire now!



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11 Leigh Sinton Road
WR14 1JL

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